Our Vision

Notre Vision

The Dove® Movement For Self-Esteem

Imagine a world where beauty is a source of confidence, not something to stress over.

Dove® is committed to building positive self-esteem and inspiring all women and girls to reach their full
potential—but we need your help.

The Dove Self-Esteem Project provides tools and resources for mums, teachers, and mentors to educate
girls on how to build positive self-esteem. We're building a movement so that women everywhere have
the tools to take action and inspire each other and the girls in their lives. We’re committed to educating
and inspiring girls on a wider definition of beauty and on the importance of taking care of themselves
both physically and emotionally. It could be as simple as sending a word of encouragement
to a girl in your life or supporting self-esteem education in your town.

From mentoring the next generation to celebrating real beauty in ourselves and others, we can open a world of
possibilities for women and girls everywhere.

The Dove® brand is rooted in listening to women. Based on the findings of a major global study, The Real Truth
About Beauty: A Global Report
, Dove® launched the Campaign for Real Beauty in 2004. The campaign
started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis
that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic
that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove® has employed
various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about
beauty. In 2006, Dove launched an unprecedented effort to make beauty a source of confidence, not anxiety,
with the Dove® Self-Esteem Project.


The Dove® Campaign for Real Beauty

The Dove® Campaign for Real Beauty

The Dove® Campaign for Real Beauty was a campaign launched in 2004
that sparked a global discussion about the definition of beauty.
Learn More

Your Purchase Helps Build Self-Esteem

Buying Dove® helps provide inspiring
self-esteem programs to girls.
Where to Buy Dove®Learn More

Want More Information?

For media inquiries, please contact:

Stacie Bright
P: 1-201-894-6531

Caitlin Kinsey
P: 1-212-277-3736